It has been an amazingly eventful year in terms of updates from Google. In 2013 changes included further releases of Penguin and Panda and some other updates like Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Google has taken major spam-fighting steps that have shifted the playing field for SEO(Search Engine Optimization) professionals and anyone trying to get their site on the map in the year ahead.
The potential to make a real ROI(Return On Investment) impact with your company's online marketing initiative is greater than ever. But defaulting to so-called "gray hat" tactics no longer works. Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise.
What I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies & SEO professionals that are thinking ahead to 2014 for their digital strategies.
Everything you learn in 2013 is still same know just little updates have occurred:
Content marketing will move from exhortation to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have strong content marketing efforts as a sign that they're the kind of business Google wants to support.
1) Regular, helpful content targeted at your audience.
2) Social signals from regular sharing and engagement.
3) Freshness or signs that your site is alive and growing.
4) Increasing authority connected to your body of work.
Social Media Plays an Increasingly Vidal Role In SEO
· Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook ,Twitter & Linkedin etc. you can created easily web promotion products or services. Is easy social sharing enabled for all of our content, Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks. Are we active on the social networks that matter in our industry?
In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence.
Its confirms that Google+ is playing an increasingly significant role in a solid SEO ranking. The immediate areas to focus on include:
· Establishing Google Authorship of your content, and tying it to your Google+ account. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank.
· Those +1's add up. It isn't clear exactly how much Google +1's directly contribute, but it's fair to say that it's a major factor in the "social signals" component of Google's algorithm. I expect this to increase in the year ahead.
Hummingbird New SEO Algorithm:
Hummingbird its an important factor to get a higher ranking mobile keywords mobile services, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. But it also has direct implications (which we're still learning about) for broader SEO.
By Advertising & PPC You Can Get a Higher SEO Ranking:
Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been constrained. However, there's a loophole. Keyword data is still available for advertisers using PPC on Google's platform.
More SEO budgets may be determined toward PPC simply because access to the data may otherwise be restricted. It's also possible that we'll see the release of a quality Google product to give us access to that data through another channel from Google in the year ahead.
Guest Blogging also an important factor for SEO:
You can created building quality inbound links, traffic, and branding exposure in 2014. However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites. If you dip a toe into spam waters where guest blogging is essentially scattershot article marketing with a 2014 update, you're likely to be blocked in a future Penguin update.